Few SEO Related Terms

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

Click bots: Software applications that run automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human editor alone.

Bid jamming: Placing a keyword bid that is just one penny below the highest bidder in an effort to force the advertiser to consistently pay a higher amount for the keyword.

Click fraud: A type of Internet crime that occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser by clicking on an ad, for the purpose of generating a cost per click without having actual interest in the target of the ad’s link.

Click-through rate: A way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered.

Invisible keyword stuffing: Creating keywords on a page that are made to be the same color as the web page’s background to make them invisible to people, but detectable to search crawlers.

Keyword density: The frequency with which chosen keywords or phrases appear on a web page compared to the other text on the page.

Page jacking: A way of spamming the index of a search engine. It is achieved by creating a rogue copy of a popular web site, which shows contents similar to the original, to a web crawler, but redirects web surfers to unrelated or malicious web sites.


Viral marketing: Marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

About NJ Computer Doctors

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

We are a full service cost-efficient, expert Computer Repair, Service, PC Upgrade, Website Design & SEO company located on the New Jersey Shore.

We offer the following Web Development & Internet Marketing Services:

Web site design, web development, web site maintenance, Organic SEO Marketing, corporate web design, commerce web design, flash design,graphic design, illustration, multimedia design, 3D design & development, brand building / micro sites, 3D product modeling, 3D animation.

Customized Web site Development programming for small to enterprise level business web sites.

Search Engine Optimization - to help raise your profile on all the major search engines. Shopping carts, complete e-commerce solutions, flash, 3D animation, integrated streaming video, database integration, MYSQL, CSS, PHP, c-panel & Dreamweaver driven modular and dynamic design.

Website hosting - Computer Doctors offers competitive website hosting packages starting at $9.99 a month. All websites are hosted on a green energey server via. Go-Daddy. All website design packages come with 2 years of complimentary website hosting courtesy of Computer Doctors.

New Jersey Computer Repair from Computer Doctors will provide professional computer service in your home or office, at a time that is convenient for you.

That is correct, all you need to do is mention that you saw us on the internet and you will automatically receive a 15% discount off your service call from Computer Doctors.

Computer Doctors LLC. offers a wide variety of comprehensive services and benefits that are designed to cater to the specific needs of our customers. Our experienced, professional and amiable staff members are dedicated to ensuring your 100% satisfaction on each and every job. Call today to experience the many benefits that dedication and business integrity can bring.

SERVICE & SALES OF PC'S AND SERVERS
PC HARDWARE & SOFTWARE INSTALLATION
PC REPAIR SERVICE
PC TROUBLESHOOTING
HOME PC SUPPORT
BUSINESS NETWORK SUPPORT
VIRUS REMOVAL, PROTECTION, INSTALLATION & REPAIRS
CUSTOM BUILT PC's
NEW COMPUTER SET-UP
COMPUTER REPAIR TRAINING HOME & OFFICE
DATA BACKUP & RECOVERY
COMPLETE WEBSITE DEVELOPMENT & MAINTENANCE
WEB & GRAPHIC DESIGN/WEB SITE PROMOTION

Why Search Engine Marketing is NECESSARY

For more information on SEO please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

For more information on Organic SEO please visit NJ Computer Doctors online tutorials at: http://www.computerdoctorswebsitedesign.com/Organic_SEO.html

Search Engine Optimization is the process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots. This section details some of the compromises you will need to make in order to satisfy these two very important kinds of user.

One of the most common issues we hear from folks on both the business and technology sides of a company goes something like this:
“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been “optimized” by unlicensed search marketing experts.”

Sounds Brutal…
Initially, this argument can seem like a tough obstacle to overcome, but the more you’re able to explain details and examine the inner-workings of the engines, the less powerful this argument becomes.
Limitations of Search Engine Technology
The major search engines all operate on the same principles. Automated search bots crawl the web, following links and indexing content in massive databases. But, modern search technology is not all-powerful. There are technical limitations of all kinds that can cause immense problems in both inclusion and rankings. We’ve enumerated some of the most common of these below:

Search engines cannot fill out online forms, and thus any content contained behind them will remain hidden.
Poor link structures can lead to search engines failing to reach all of the content contained on a website, or allow them to spider it, but leave it so minimally exposed that it’s deemed “unimportant” by the engines’ index.

Web pages that use Flash, frames, Java applets, plug-in content, audio files & video have content that search engines cannot access.
Interpreting Non-Text Content Text that is not in HTML format in the parse-able code of a web page is inherently invisible to search engines.
This can include text in Flash files, images, photos, video, audio & plug-in content.

Text that is not written in terms that users use to search in the major search engines. For example, writing about refrigerators when people actually search for “fridges”. We had a client once who used the phrase “Climate Connections” to refer to Global Warming.
Language and internationalization subtleties. For example, color vs colour. When in doubt, check what people are searching for and use exact matches in your content.

Language. For example, writing content in Polish when the majority of the people who would visit your website are from Japan.
This is perhaps the most important concept to grasp about the functionality of search engines & the importance of search marketers. Even when the technical details of search-engine friendly web development are correct, content can remain virtually invisible to search engines. This is due to the inherent nature of modern search technology, which rely on the aforementioned metrics of relevance and importance to display results.

The “tree falls in a forest” adage postulates that if no one is around to hear the sound, it may not exist at all – and this translates perfectly to search engines and web content. The major engines have no inherent gauge of quality or notability and no potential way to discover and make visible fantastic pieces of writing, art or multimedia on the web. Only humans have this power – to discover, react, comment and (most important for search engines) link. Thus, it is only natural that great content cannot simply be created – it must be marketed. Search engines already do a great job of promoting high quality content on popular websites or on individual web pages that have become popular, but they cannot generate this popularity – this is a task that demands talented Internet marketers.

Writing content with SEO in mind

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

When writing the content for a website, many people think they are writing content the same way that they would had it been for a piece of print media like a brochure or a flyer.

This won't do and here is why:

When people search for things on the internet, it is usually a combination of a good/item/service and a geographic location.

ie: "Shoes NJ" , "Web Design NYC" , "Vacations Mexico"

Back in the day, search engines relied on things like meta keywords in order to determine what a website was about, and which sites to display for a given search term.

That is not the case any longer. Now, content is king.

If you want to be found for your particular niche on the internet, it is important that you anticipate what people would potentially put in a search box when trying to find your site.

When writing your content, make sure you mention your product/service/etc not only by name, but by any nicknames or abbreviations it may have. Also, if you are geographically exclusive, be sure to include content that touches on the area you are in, or the area that you serve.

A good rule of thumb is to write your meta keywords, and then write your content, incorporating the said keywords into your content text. Don't overdo it, if your keyword density is too high it might be a bad thing. You should also make sure your content is proper in grammar as well as spelling, and make it interesting and engaging so that it may spur return visits.

The Fundamentals of SEO

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

You hear the term often these days, “SEO”, but what exactly is SEO? SEO stands for Search Engine Optimization and it refers to several different practices and techniques to get a web site to show up in search engines. There are some very fundamental concepts that I will go over in this article for those that would like to know.

Clean Code
First off, it is always important to make sure your website is coded correctly and cleanly. Make sure that there are no errors in your HTML code, avoid overly nested tables, and keep it simple. A page loaded with scattered JavaScript, sloppy HTML, and tables within tables within tables are a nightmare to search engines when they try to crawl your site. Try to use CSS and DIV tags as much as possible and avoid too many tables. Try to keep flash movies to a minimum, and never ever make flash only websites as flash files don’t get crawled.

Content Content Content
If you don’t put lots of juicy text content in your website, then search engine crawlers will not find much to write home about. When you choose your keywords and key phrases, don’t just make a few meta tags and call it a day. It’s important to put relevant text content and links in your website using those keywords as well. Then when a crawler indexes your website, it will see all your text, links and headers that are relevant to your subject matter and rank you higher in results.

Links Links Links
Links are a very important part of SEO. First off, it’s important to have internal links through your site using your keywords and key phrases. It’s also important to get external links to your site using your keywords. There are many ways to do this, such as link exchanging, writing articles on article directories, blogging, forum posting and promoting via social networking sites.

These are just a few fundamental tips on how to properly optimize your web site. For these and other SEO Services, contact NJ Computer Doctors for more information.

Debunking the Top 10 Search Engine Myths

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

New Jersey Computer Doctors
We've all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor's website shows up on the top of the líst instead of ours. If you've gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.

One article tells you to do one thing while another tells you to do the opposite. Which one should you believe?

This gray area of what you should or should not do is much like the modern day "Bat Cave." If you are lucky enough to stumble upon it, chances are you don't quite know how you got there and if you had to go back one day you would probably just find yourself lost in the woods.

So what should you believe? The general rule is to combine what you read or heard with what you have experienced and somewhere in there lies the truth. To get you started, let's debunk some of the more commonly used myths floating around.

1) Use a Keyword Rich Domain Name:

It is widely believed that if you include your keywords in your domain name like www.professional-website-design-in-nj.com it will greatly improve your rankings. This is not true. It is best to choose a domain name that is short, easy to remember and if possible includes your company name.

2) Google Partnership:

If you are ever approached by a company claiming to have a partnership with Google, run in the opposite direction. There is no such thing as a "preferred" relationship with Google and in fact on Google's website it even states: Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.

3) Meta Keyword Tag:

It used to be that the Meta Keyword Tag was given a lot of weight in the early days of Search Engine Optimization, but people abused it and now it does very little. You may still want to include your keywords here, but know that it will not do much and in fact most search engines won't even check it.

4) Bold or Italicized Text:

Adding emphasis to certain keywords like using bold or italics can make your text easier to scan for the reader if done properly, but has little to no effect on your search engine ranking.

5) Content Length:

There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to assist the reader in understanding what you do than to aid the search engines.

6) Duplicate Content:

Posting specific content like an article or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to display, but it will not hurt your overall search engine ranking.

7) Avoid Flash:

Any text that you place in Flash will not be readable by a search engine, but this doesn't mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site through rotating pictures or a header on the page. Just don't have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings.

8) Pay-Per-Click:

Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are false. The fact is that Google has gone to great lengths to separate the two departments of organic and paid listings to a point where the two departments don't communicate or even sit at the same table for lunch.

9) Update the Site Frequently:

Updating your site often is a good idea if you have something new to say. Just don't change around a few words to accommodate the search engines as that won't help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.

10) Doorway Pages:

Many companies will sell this idea of increasing your ranking by creating hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the correct way to get listed, you will improve your ranking much quicker than these doorway pages ever could.

Of course there are many other myths out there confusing the general public about what works and what doesn't work. Some of them are spread by people who don't really know the truth and others are spread by SEO companies in an attempt to make search engine optimization confusing... mission accomplished!

Regardless of where the myths come from, if you or the SEO Company you hire use common sense and do things the right way, you will have no trouble finding the proverbial Bat Cave and when you get there please tell them that I want my utility belt back!
For more information visit us online at: http://www.njcomputerdoctors.com/