Building Web Content vs. Traditional Advertising - How to Explain to Your Boss or Prospective Client(s)

For more information on please visit SEO NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/Organic_SEO.html

One of the biggest challenges you will probably face is trying to explain the virtues of building content over traditional advertising to a boss or prospective client. Let's face it, most businesses are experts in their respective industries, not search engine marketing.

Many people still think advertising first- be it online through pay-per-click ads or more traditional means like direct mail, radio/TV and more.

How can online marketers effectively communicate the value of content marketing over traditional advertising?

Considering many still cling (...perhaps stubbornly) to the notion that advertising is the only way, it can be difficult to convince them otherwise.

Here are a couple of lines you can throw:

1. Discussing the value, content you create for your website has a much longer shelf life at a much lower cost. It can be re-purposed and used over and over again. More content leads to more traffic and engagement online.

2. Speaking of tone - traditional advertising shouts at prospective clients while web content pulls up a chair and chats. Web content offers a more personable tone and leads to meaningful conversations and relationships.

Other reasons/benefits you can provide include:

•· Instead of one-size fits all materials, draw customers in through relevant content
•· Easier to update, change and more dynamic
•· Easier to gauge success, see feedback
•· Costs less
•· Fewer risks
•· Reach a wider audience
•· Reach target audience easier
To further bolster your case, provide examples of websites who've implemented a good content building plan and show your boss/prospect data about traffic, conversions, bounce rate and more. Show them how over time, websites can get a steady stream of increased visitors that stay on the site longer and end up clicking buy, filling out an e-form or making a call.

Providing these reasons along with strong data to back it up will certainly go a long way toward convincing skeptics of the value of building content on their websites.

This is why your business should focus on Facebook in 2011

Visit NJ Computer Doctors Facebook Business Page at: http://www.facebook.com/pages/New-Jersey-Computer-Doctors/140644225962491

Facebook began about seven years ago in a Harvard dorm room. Mark Zuckerberg, and the co-founders of the social network, started with a unique idea and successfully created something that just about everyone in the world will use at some point during their lifetime.

The following statistics were copied directly from the Facebook Press Room - Statistics page. I've underlined a few figures that stand out to me, but please review the entire list.

Use these statistics to help you visualize just how big the marketing opportunity is for your business to be active on Facebook in 2011. Also, begin to create a strategy of how you'll reach and interact with your customers to help you grow your business.

People on Facebook
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Activity on Facebook

There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach

More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform

More than 2.5 million developers and partners from more than 190 countries build with Facebook Platform
People on Facebook install 20 million applications every day
Every month, more than 250 million people engage with Facebook on external websites
Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
More than two million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
Mobile

There are more than 200 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

About NJ Computer Doctors

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

We are a full service cost-efficient, expert Computer Repair, Service, PC Upgrade, Website Design & SEO company located on the New Jersey Shore.

We offer the following Web Development & Internet Marketing Services:

Web site design, web development, web site maintenance, Organic SEO Marketing, corporate web design, commerce web design, flash design,graphic design, illustration, multimedia design, 3D design & development, brand building / micro sites, 3D product modeling, 3D animation.

Customized Web site Development programming for small to enterprise level business web sites.

Search Engine Optimization - to help raise your profile on all the major search engines. Shopping carts, complete e-commerce solutions, flash, 3D animation, integrated streaming video, database integration, MYSQL, CSS, PHP, c-panel & Dreamweaver driven modular and dynamic design.

Website hosting - Computer Doctors offers competitive website hosting packages starting at $9.99 a month. All websites are hosted on a green energey server via. Go-Daddy. All website design packages come with 2 years of complimentary website hosting courtesy of Computer Doctors.

New Jersey Computer Repair from Computer Doctors will provide professional computer service in your home or office, at a time that is convenient for you.

That is correct, all you need to do is mention that you saw us on the internet and you will automatically receive a 15% discount off your service call from Computer Doctors.

Computer Doctors LLC. offers a wide variety of comprehensive services and benefits that are designed to cater to the specific needs of our customers. Our experienced, professional and amiable staff members are dedicated to ensuring your 100% satisfaction on each and every job. Call today to experience the many benefits that dedication and business integrity can bring.

SERVICE & SALES OF PC'S AND SERVERS
PC HARDWARE & SOFTWARE INSTALLATION
PC REPAIR SERVICE
PC TROUBLESHOOTING
HOME PC SUPPORT
BUSINESS NETWORK SUPPORT
VIRUS REMOVAL, PROTECTION, INSTALLATION & REPAIRS
CUSTOM BUILT PC's
NEW COMPUTER SET-UP
COMPUTER REPAIR TRAINING HOME & OFFICE
DATA BACKUP & RECOVERY
COMPLETE WEBSITE DEVELOPMENT & MAINTENANCE
WEB & GRAPHIC DESIGN/WEB SITE PROMOTION

Why Search Engine Marketing is NECESSARY

For more information on SEO please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

For more information on Organic SEO please visit NJ Computer Doctors online tutorials at: http://www.computerdoctorswebsitedesign.com/Organic_SEO.html

Search Engine Optimization is the process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots. This section details some of the compromises you will need to make in order to satisfy these two very important kinds of user.

One of the most common issues we hear from folks on both the business and technology sides of a company goes something like this:
“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been “optimized” by unlicensed search marketing experts.”

Sounds Brutal…
Initially, this argument can seem like a tough obstacle to overcome, but the more you’re able to explain details and examine the inner-workings of the engines, the less powerful this argument becomes.
Limitations of Search Engine Technology
The major search engines all operate on the same principles. Automated search bots crawl the web, following links and indexing content in massive databases. But, modern search technology is not all-powerful. There are technical limitations of all kinds that can cause immense problems in both inclusion and rankings. We’ve enumerated some of the most common of these below:

Search engines cannot fill out online forms, and thus any content contained behind them will remain hidden.
Poor link structures can lead to search engines failing to reach all of the content contained on a website, or allow them to spider it, but leave it so minimally exposed that it’s deemed “unimportant” by the engines’ index.

Web pages that use Flash, frames, Java applets, plug-in content, audio files & video have content that search engines cannot access.
Interpreting Non-Text Content Text that is not in HTML format in the parse-able code of a web page is inherently invisible to search engines.
This can include text in Flash files, images, photos, video, audio & plug-in content.

Text that is not written in terms that users use to search in the major search engines. For example, writing about refrigerators when people actually search for “fridges”. We had a client once who used the phrase “Climate Connections” to refer to Global Warming.
Language and internationalization subtleties. For example, color vs colour. When in doubt, check what people are searching for and use exact matches in your content.

Language. For example, writing content in Polish when the majority of the people who would visit your website are from Japan.
This is perhaps the most important concept to grasp about the functionality of search engines & the importance of search marketers. Even when the technical details of search-engine friendly web development are correct, content can remain virtually invisible to search engines. This is due to the inherent nature of modern search technology, which rely on the aforementioned metrics of relevance and importance to display results.

The “tree falls in a forest” adage postulates that if no one is around to hear the sound, it may not exist at all – and this translates perfectly to search engines and web content. The major engines have no inherent gauge of quality or notability and no potential way to discover and make visible fantastic pieces of writing, art or multimedia on the web. Only humans have this power – to discover, react, comment and (most important for search engines) link. Thus, it is only natural that great content cannot simply be created – it must be marketed. Search engines already do a great job of promoting high quality content on popular websites or on individual web pages that have become popular, but they cannot generate this popularity – this is a task that demands talented Internet marketers.

Writing content with SEO in mind

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

When writing the content for a website, many people think they are writing content the same way that they would had it been for a piece of print media like a brochure or a flyer.

This won't do and here is why:

When people search for things on the internet, it is usually a combination of a good/item/service and a geographic location.

ie: "Shoes NJ" , "Web Design NYC" , "Vacations Mexico"

Back in the day, search engines relied on things like meta keywords in order to determine what a website was about, and which sites to display for a given search term.

That is not the case any longer. Now, content is king.

If you want to be found for your particular niche on the internet, it is important that you anticipate what people would potentially put in a search box when trying to find your site.

When writing your content, make sure you mention your product/service/etc not only by name, but by any nicknames or abbreviations it may have. Also, if you are geographically exclusive, be sure to include content that touches on the area you are in, or the area that you serve.

A good rule of thumb is to write your meta keywords, and then write your content, incorporating the said keywords into your content text. Don't overdo it, if your keyword density is too high it might be a bad thing. You should also make sure your content is proper in grammar as well as spelling, and make it interesting and engaging so that it may spur return visits.

Photographer's Haven: A Blog Post Full of Resources for Photographers!

Free Image Hosting:
www.flickr.com [retains color profile]
www.photobucket.com [does not retain color profile]



Photo Sales:
www.redbubble.com
[This company allows you to upload images to a personal gallery similar to flickr but you can then take that photo and apply it to a variety of printing options (gallery wraps, matted and framed prints, etc.) and then sell the products you create!]

www.imagekind.com
[Similar to redbubble this site allows you to upload your photos and create a gallery out of them. Each photo in the gallery can then be reproduced in a variety of styles and sold to the consumer.]



Online Print Services:
www.whcc.com
[White House Custom Color is an online print service for professional photographers. They have quite reasonable prices and free shipping. Upload your photos to their server, pick a size and a print style and they'll arrive at your door within the week.]




Photography Forums:
http://forums.popphoto.com
[Popular Photography Magazine's online community.]



Lens Rentals:
These are places you can rent expensive lenses for a reasonable weekly or monthly fee. These places come in handy when you don't have $3,000 to spend on new glass.
Check here for a review of 8 different lens rental companies online: http://photodoto.com/8-online-lens-r...ores-compared/

www.lensrentals.com
www.rentglass.com
www.ziplens.com
www.borrowlenses.com
www.lensprotogo.com
http://www.adoramarentals.com/ (thx jg)


Free Photoshop Actions:
http://mcpactions.com/blog/2008/05/1...h-of-darkness/
[Touch of Light / Touch of Darkness actions allow you to apply dark and light masks to the photo so you can apply areas of your photos for emphasis within the frame.]

50 SEO tips to increase page visits...

For more information visit NJ COmputer Doctors online: http://www.computerdoctorswebsitedesign.com

1) On Site SEO: Glossary pages are good content for SEO

2) On Site SEO: Use footer links sparingly and only link to your most important pages. Don’t waste pagerank on content that is worthless.

3) Search: You need to get your site in to the blended search results using images and video. A picture is worth 1000 words and people are clicking on it.

4) Keyword Research: Use Google Insights to make sure the keywords you are focusing on do not have declining interest.

5) Analytics: Measure your brand traffic and keyword traffic separately.

6) Analytics: Are you ranking #1 (or trying to rank #1) for a keyword that will not provide any real benefit to your business? Check that.

7) Keyword Research: Perform ongoing keyword research. The way people search changes.

8:) Competitive Analysis: Read competitors press releases. Are they using words that may change the way people search? Think "Kleenex, Xerox, Dell"

9) Keyword Research: Use Google Trends to check traffic trends in different markets. There may be emerging opportunities in other geographic areas..

10) Keyword Research: How long will it take to get a keyword converting? Will it be worth it when it does?

11) Launching a new product that doesn’t exist in the market yet? Associate it with one that does to make people more comfortable with it.

12) Landing pages: put the call to action above the fold.

13) Landing pages: keep forms above the fold and make them as short as possible

14) Conversions: 3% to 5% is decent

15: Bounce rate: 30% is good, 50% is ok, 70% needs work

16: Search: 80% of queries are informational. Give them the information they want and then lead them where you want them

17: Forms: make sure there are no questions they can’t answer or they will leave

18: Does your "Thank You" page cross sell or further engage? It should.

19: User experience: Screen size and resolution matters. Test, test, test

20: Local search: Just because you are closest doesn’t mean you get the business. You need to build your brand too. Build trust.

21: Local search: Pull out your phone and do a search for your business. What happened?

22: Local search: neighborhoods matter

23: Local search: Pull out your cell phone and search for your business. What happened? (duplicate)

24: Local Search: neighborhoods matter. Are you optimizing for a "bad neighborhood"?

25: Local Search: point your browser to getlisted.org and follow the instructions

26: Local search: Add photos and video to your local search listing

27: Local search: include city & state in the title tags

28: Even negative reviews help your rank. It’s all about the numbers

29: Offer an Incentive for reviews

30: Sign up to watch a video worked much better than sign up to download a white paper

31: 80% of your visitors will fill out an "optional information" form after completing your call to action

32: Most visitors will not watch more than the 1st image of a rotating image.

33: Your marketing purpose must be the #1 goal of your website

34: 7 choices tops for your main navigation. Too much = no choice

35: Don’t use a final forward slash on your URL’s

36: Buttons should never say "Submit". Try "Download Now", "Start Free Trial", "Request More Information"

37: When building links make sure they have a random life

38: Link magnets are more productive than link begging

39: Local Search: Local business’s need local links

40: Text links in a page carry more weight than alt text

41: Link Building: No follow one link on a page and all become no follow

42: Link Building: The sequence of links on a page matters. Put the important ones on top.

43: Check your analytics for pages that are getting links and no traffic and redirect them.

44: Always be testing and measuring results. Before you change something get a benchmark.

45: The order of links in the code is more important than the order of links in the user experience

46: Surface conversations about your product, service or brand that are happening

47: Google’s technology is emerging to be able to read text in images. (Think picture of a newspaper page)

48: Google’s technology is also emerging to be able to understand words spoken in Video and index the transcripts.

49: If you are going to do video write the script with keywords in mind

50: If you use a map on your site embed a real map versus using an image.

Below you will find frequently asked questions and answers about web design and Internet marketing.

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

How much do your services cost?
The cost of our products and services vary greatly and depend on several factors; the size and scope of the project, the length of time necessary to complete the project and any additional expenses. We will give you a complete estimate before starting your site.

How long will it take to build my website?
We can usually deliver most website design jobs in 15 - 30 days depending on the number of pages. Smaller jobs such as updates or banner ad designs can be delivered within 24-48 hours.

How can I improve my ranking in the Search Engines and Directories?
The best way to improve your ranking is by incorporating good design with high quality and unique content into your pages. People who visit your website are looking for information and the best sites are those with the best information. If you have good text and tell a compelling story, you will rank higher. Another important factor to good rankings is the number of high quality, topic related websites that link to your website.

What are your payment terms?
We require a ½ down payment prior to beginning any project.

What is a domain name?
A domain name is your web address such as www.YourCompanyName.com.

What is web hosting?
Web hosting is a monthly fee that you pay to have your site accessible on the Internet.

How many pages will I need?
Every business has different needs. We will determine how many pages you need after learning more about your company and your goals. We have clients with sites consisting of a single page and others whose sites have over 100 pages.

Will everyone see my websites design the same?
Users will see some things differently depending on their browser and screen resolution settings. We design sites with that in mind and preview them on different machines along with several browser types (Internet Explorer, Firefox & Google Chrome) and resolution settings before publishing a website.

Who actually owns my website?
When we register your domain, the person you designate will be listed as the registrant administrative and billing contact. You are the owner of your website. When you hire Operation Web to build your website, you own the site when it is done.

Can I maintain my website myself?
Most sites need regular maintenance to check for broken links, to make sure that the code is keeping up with new technology and browsers, to update products and services or other content or feature updates. NJ Computer Doctors can maintain your site for you. We also offer a custom content management system that lets you do your own updates to your website with an easy editor that is as easy to use as Microsoft Word. You can add photos and change text with bold fonts, etc.

Why can't I find my website in the search engines?
Ninety percent of your search engine traffic is going to come from the following search engines and indexes: Google, Yahoo and Bing. Your website may take several weeks or even months to show up in the main search engines if you don't take the steps needed to get them listed. How fast your site is listed depends on each individual Search Engines' database update schedule. We use the latest techniques and strategies that will get your site indexed and listed much faster.

What is Search Engine Optimization?
Search Engine Optimization is the process of making your website Search Engine-friendly, helping you to rank higher in the results.

What is Pay-Per-Click
Pay-Per-Click programs such as Google's Adwords or Bing's Ad Center will rank your website's listing and then charge you each time a visitor clicks on your website's listing.

Using Long Tail Keywords to Your Advantage

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. For example if a searcher was looking for information on family photography tips, they might use some of the following common search terms.

"family photography photography tips taking photos"

If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular search terms. In fact, if you built a web page that focused on any of the keywords above, you would have a very difficult time ranking in the top 10 on Google's search results page?

Why? Because the competition for general keywords can be fierce. Keyword competition is defined using the term Supply. If a keyword phrase as a high supply, it means that there are many web pages out there that are using this keyword. The higher the supply, the more the competition.

Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines. In our photography keyword example above, we looked at a few very general competitive keywords. Here are some long tail keywords relating to photography.

"night time photography tips eliminate blinking from photos removing red eye from photos"

Do you see the difference? Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results.

Another advantage is that long tail keywords bring in much more targeted traffic. While the keyword 'family photography' may be a very competitive keyword for photography sites, the traffic brought in by such a keyword will be pretty broad.

By comparison, someone finding your site through the long tail keyword 'eliminate blinking from photos' is looking for specific information. If you can provide that information, you stand a much better chance of building trust and confidence with this visitor and converting them to a newsletter signup, registration or purchase.

Someone that gets to your site via a long tail keyword is typically ready to pull the trigger on some type of purchase or action. We say that they are "late" in their buying cycle. In addition, you'll find it easier to achieve a top ten ranking at the search engines for long tail keywords.

By sprinkling them into your page copy, you are more likely to pull in traffic that converts at a higher rate. The downside is that long tail phrases will typically not generate the high traffic numbers of more general keywords. But remember, the more general keywords are much more competitive.

If you use an analytics package like Google Analytics, you'll actually be able to see the types of long tail keywords that people typed in to get to your site. While long tail keywords can make up 50% or more of your traffic, many of them will only be one-time traffic generators.

So then, is it possible to research and target long tail keywords when writing your web pages? The answer is 'yes' and 'no.'

First off, if you write good original content that is genuinely helpful to your target market, you'll automatically weave in long tail keywords without even trying. As your page content grows, visitors will get to your site through more and more of these long tail phrases. In other words, the tail will grow longer and longer. In fact, you'll find visitors getting to your site using search phrases that you would have never thought of yourself. This is the value of focusing each of your content pages on a specific topic that provides valuable information to a narrow target audience.

Read Long Tail Keywords for additional tips on using the long tail to rank higher in the search engines and generate targeted traffic.

All hail the long tail!

Web Page Optimization

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

We all want to have the most attractive website that leaves a visitor wide-eyed and completely dazzled. Usually an extremely attractive website design involves lots of graphical elements, increasing the overall page size which causes the page to download slowly to the browser. This article will provide some useful tips on how to keep your website design attractive but still downloads quickly.

As the average internet bandwidth rate per computer is raising, more and more webmasters allow themselves to develop complex websites laden with heavy graphic elements. In extreme cases you can find websites that take as much as a few minutes to load their content in your browser. Of course the user will never wait that long for a website to load, and will move on to the next website in his search results.

So why are webmasters still developing slow loading bloated websites? Primarily due to a lack of knowledge of simple graphic optimization techniques that will allow them to maintain an attractive website while keeping the page size smaller.

How many of you are aware of the fact that a box with rounded corners can be achieved using CSS code only, without the need for any graphic image. Well it is possible! Before those of you familiar with CSS say that it cannot be done for every type of browser and a relatively high level of programming is required, I say that dealing with the most common mistakes web designers make regarding optimization can have simple solutions.

Never limit the web designer by placing any restrictions that impact the final outcome. You might make the claim that what a web designer can do with graphic software is impossible to implement by code. I disagree. When the design is finished and you are ready to slice it into small images to be used in the html code, your creativity is been tested. Everything you do at this stage will affect the total page size. If your design contains rounded shapes that overlap each other or areas with color gradients, then you must slice it carefully so the outcome is a small file size.

Let’s look at what efficient slicing means:


Do not make large slices that contain lots of different colors. Use a small number of slices where each slice contains a limited number of colors.
Do not make a large slice that contains the same graphic structure. Slice a small portion of it and duplicate it in your code. This is a very common mistake that webmasters/programmers make when dealing with gradient color background.
Do not use JPEG file format all the time. In some cases a GIF format will be much smaller in size. A rule of thumb – a slice with high number of colors will be smaller in size using the JPEG format rather than the GIF format, and the opposite is also true. Check each option separately. Every 1KB that you reduce from the image file size will eventually add up to a significant reduction in page size.
If you have text on a solid color background, do not slice it at all. Use code to create the background instead. Remember that you can define both the font style and background color of the area using CSS.

Advanced Techniques

Graphically optimizing a website is more than just knowing how to do image optimizations. There are some advanced techniques that required a high level of programming. CSS2 has much more to offer then CSS does. Although not all browsers have adopted this standard yet you should be ready for when they do. JavaScript also gives you a set of options to create some cool effects without needing to overload the page with Flash. Using limited tools like JavaScript compared to an advanced application like Flash to create the desired effects can be difficult. However think about the outcome. For a onetime effort you can differentiate your website from others. You will have an attractive professional looking website that loads quickly.

Back to the Future

As PDAs, smart mobile phones and mini laptops are used with wireless internet connections for internet browsing, publishing fast loading web pages will enhance the browsing experience not only for those using wide bandwidth connections but also will make the browsing experience user friendly (or may I say, bandwidth friendly) to the wireless clients.

For those who insist that web design optimization is not necessary because everyone will have high bandwidth connections eventually, I agree up to a point. However, the software companies are creating applications that use more bandwidth because they know it is available for them to use. Get used to writing well optimized web pages because this cat and mouse game will never end, and it is better to learn the rules of the game then it is to be bitten.




About the Author:
Warren Baker is an Internet business consultant for WebDesigners123.
WebDesigners123 connects the Web Designers with Webmasters who need their services.

Stop Sitting Around Waiting for Your Website to Magically Appear – You Need to Take Action!

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

Are you looking for a professional SEO company who can get your name and business to the top of the search engines?  Have you been trying to rank in Google™ , Yahoo™ , or MSN™ and only had little or no results?  Maybe you’re doing the wrong things?  Using outdated and worthless techniques?  Or maybe you have no idea where to start…

When starting out with a new website, many small business owners  are of the “if you build it, they will come” mentality when they have a website built.  The truth is this just won’t happen.  If you don’t market your site and promote it in a way that gets search engine traffic, your website is probably costing you a lot more money than it is making you.

Quick SEO Tips

Here are some quick tips you can use right away to improve your site’s ranking.

1. Title tags – one of the most important keys to ranking is the title tag.  Make sure each page has a unique title tag and use around 2 – 3 keywords, but make them so they create variations.   If you serve a specific local or regional market, it can also be helpful to list your main location in the title tag.  Using geo modifiers helps you to rank more quickly and show up for more buying keyword phrases.

2.  Don’t Over Optimize – Don’t overoptimize the pages you want to rank well.  I believe this is the main cause of the ‘Sandbox’ filter.  The old way to get a site to rank was to have the keyword in the domain, the title, the h1 tag, an h2 tag, and the first sentence bolded and italicized.  When you do this, it is obvious to a search engine that you are trying to rank for this keyword.  Search engines don’t like to be manipulated, so you have to be more subtle.   If your site is perfectly optimized and you’re moving up from #15 to #7 to #3 and then suddenly you disappear, then you’ve probably triggered this filter.  There are  exceptions.  Sometimes, it is just the engine doing some recalculating.  Other times, you’re getting filtered.   Don’t overoptimize and you’ll be less likely to get filtered.

3. Links to links – Many people know that link building will help your site to rank better.  But most people go about it the wrong way.  If you want a page to rank and not fall back quickly, then you need to build links to your links.  If all the pages that link to your page are brand new and have no backlinks of their own, then your page is not going to rank or it won’t rank for very long.  In addition to building links to your main pages, you have to build links to your links.

4. Website Speed – If you’re website is slow, your visitors will notice, and they will probably leave quickly.  Make sure your website loads quickly and doesn’t have any problems displaying in the most common browsers.

5. Fresh, Engaging Content – I shouldn’t even have to say this, but to rank well and keep on ranking well, you really need to have fresh, high quality content on your site.  What do you offer that differentiates you from everyone else?  Make sure the content on your site is fresh and interesting, and your rankings will stick.

Instead of trying to do this all by yourself, let me help you.  Don’t waste any more time.  Fill out the form on our website or call us today at (201)290-4254 to receive a free consultation.  Or you can click away from this page and keep on getting mediocre results from your search engine rankings.

How do I drive and convert more qualified leads to my website

By Jordyn Ferri

For more information please visit NJ Computer Doctors Online at: http://www.computerdoctorswebsitedesign.com/

Google Sponsored Listing Example

So you might be wondering, “How do I drive and convert more qualified leads to my website?” Depending on the type of your product or service, paid internet advertising might be just the tool to increase your business. The goal of internet advertising is to attract traffic, convert traffic to leads, and turn leads into commissions. You can attract traffic to your website by creating “sponsored listings” and/or visually appealing “display ads” (which are static or motion graphic banner ads). In this discussion, we will focus on sponsored listings created through the Google content network, also known as Google AdWords. Google’s content network is a great tool to use because it reaches 80% of all global internet users.
Sponsored searches are the text-only advertisements that are displayed on the top, right (and sometimes bottom) sides of a search engine. For instance, if you were to type a search word into Google, the top row and right column of the page are sponsored links. The rest of the listings are organic search results that you do not have to pay for. Rather these listings reflect a website’s page rank, which can be made higher through proper SEO (search engine optimization).

Google AdWords Estimated CPC

Now that you know what sponsored listings are, you probably want to know how to go about purchasing this ad space. To begin, you will want to chose a “keyword” that best describes or is most relevant to your business. If you chose the most relevant keyword for you business, you already know that the user is interested in your product or service, and that is how you will convert traffic into leads. If you are unsure which keyword to chose, you can use Google’s Keyword Tool which will provide you with the amount of competitors using the same keyword, the number of times people searched for that keyword globally and locally, and the local search trends which tell you the fluctuation of the search over the past year. You will then create a text only ad that will appear when people type in the keyword you chose to focus on.

Google Campaign Example

Next, you will want to purchase your ad space. Google makes it easy for you to stay in control of your spending by creating a specific daily campaign budget. It is important to note that Google uses a detailed bidding system for people and businesses to acquire ad space. Ad space is not set at a flat rate or cost. Once you have a set budget, you will then create an cost-per-click (CPC) bid or cost-per-thousand-impression (CPM) bid that you will want to pay every time someone clicks on your ad or the number of times your ad is displayed on the page. For instance, if you set a daily budget of $5.00 and a Maximum CPC bid of $0.20, that means you will have up to 25 clicks per day. Once you reach your campaign budget, the ad is automatically turned off, and will no longer appear in the sponsored links area. The AdWords Discounter automatically reduces your Maximum CPC/CPM (maximum amount you are willing to pay for ad placement) so that the Actual CPC/CPM you are charged is just one cent more than the minimum needed to maintain your position on the page. It is important to remember that you will only be charged for the amount of times someone actually clicks or views your ad. For example, if you set a daily budget of $5.00, and you set a CPC of $0.20, but your ad is only clicked on 5 times, you will only pay $1.00.
The best part about Google’s contextual targeting technology is that your ad is sure to be placed on websites or blogs that are relevant to your business. This can be done through automatic targeting (letting the Google CN have your keywords reflect your ad placements) or manual placement targeting (choosing specific sites or sections of sites that you want your ad to appear on). They also offer a variety of tools to help monitor your bidding, budgets, and placements to see if they are being optimized in comparison to your competition (ie. getting the most clicks/impressions out of your budget, knowing the exact bid you have to place in order to show up on the first search page, getting the lowest possible price in order for you to maintain your ad’s position, being able to clearly identify which ads and placements bring you customers, etc.) After some monitoring and tweaking, these tools will help you best convert your leads into commissions.
If done properly, Google AdWords (and paid internet advertising in general) is a highly effective way to reach a large majority of your target audience.
It is my suggestion to read up on Google AdWords and watch a variety of tutorials so that you become familiar with this advertising tool (as it can be confusing for first time users). Some resources you may want to consider are:
- Getting Started
- Program Basics
- Keyword Ideas
- Google AdWords Glossary
You may also want to take advantage of their online tutorials:
- AdWords Classroom Online
- Free Online tutorials – Google Business YouTube Channel
- Getting Started with Google AdWords

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