Google Pagerank Update Confirmed

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

21st January 2011 - By Jim Shepherd
This morning I noticed that the usual icon that provides me with quick SEO information about certain aspects about the web page I am currently viewing was looking a bit odd. It did take me a while to realise what had happened, but the numbers had increased by one. The number I am talking about is of course the elusive Google Pagerank that people in our business keep name dropping like a celebrity.

This is quite newsworthy mainly because it has been quite some time since the last confirmed Google Pagerank update happened, if memory serves me it was April 2nd 2010 when we had the last update.

Why is Pagerank so important then?PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).

The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

In other news today!Continuing a veritable changing of the guard across Silicon Valley this week, Google announced Thursday that co-founder Larry Page will become chief executive of the online search giant, replacing Eric Schmidt in a surprise management shakeup.

The news closely follows Apple’s revelation on Monday that CEO Steve Jobs would go on an indefinite medical leave, with Chief Operating Officer Tim Cook assuming day-to-day control. Also on Thursday, Hewlett-Packard appointed five new directors, including former eBay CEO and gubernatorial candidate Meg Whitman, as four stepped down.

Page, 37, will move into his new role at the Mountain View technology colossus on April 4, assuming control of the business that he began developing with Sergey Brin when they were Stanford University computer science doctoral students in 1996.

He’s taking the helm at a critical juncture for the company. It continues to deliver blockbuster financial results, as underlined by its fourth-quarter numbers also released Thursday. Meanwhile, it is beefing up staff, gobbling up innovative startups and staying on top of the defining trends in technology, including the fast transition to mobile devices.

For Google this day may probably be one of their most active since they started making headlines over a decade ago. The article above continues by trying to make out that Twitter and Facebook are direct competitors to Google, when they in fact are completely separate services all together. If anything, Twitter and Facebook are competing more about the same internet services than Google ever has with both of them combined.

It looks to be an interesting day with a lot of news to monitor and new SEO strategies to develop.

This is why your business should focus on Facebook in 2011

Visit NJ Computer Doctors Facebook Business Page at: http://www.facebook.com/pages/New-Jersey-Computer-Doctors/140644225962491

Facebook began about seven years ago in a Harvard dorm room. Mark Zuckerberg, and the co-founders of the social network, started with a unique idea and successfully created something that just about everyone in the world will use at some point during their lifetime.

The following statistics were copied directly from the Facebook Press Room - Statistics page. I've underlined a few figures that stand out to me, but please review the entire list.

Use these statistics to help you visualize just how big the marketing opportunity is for your business to be active on Facebook in 2011. Also, begin to create a strategy of how you'll reach and interact with your customers to help you grow your business.

People on Facebook
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Activity on Facebook

There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach

More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform

More than 2.5 million developers and partners from more than 190 countries build with Facebook Platform
People on Facebook install 20 million applications every day
Every month, more than 250 million people engage with Facebook on external websites
Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
More than two million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
Mobile

There are more than 200 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

Why Search Engine Marketing is NECESSARY

For more information on SEO please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

For more information on Organic SEO please visit NJ Computer Doctors online tutorials at: http://www.computerdoctorswebsitedesign.com/Organic_SEO.html

Search Engine Optimization is the process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots. This section details some of the compromises you will need to make in order to satisfy these two very important kinds of user.

One of the most common issues we hear from folks on both the business and technology sides of a company goes something like this:
“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been “optimized” by unlicensed search marketing experts.”

Sounds Brutal…
Initially, this argument can seem like a tough obstacle to overcome, but the more you’re able to explain details and examine the inner-workings of the engines, the less powerful this argument becomes.
Limitations of Search Engine Technology
The major search engines all operate on the same principles. Automated search bots crawl the web, following links and indexing content in massive databases. But, modern search technology is not all-powerful. There are technical limitations of all kinds that can cause immense problems in both inclusion and rankings. We’ve enumerated some of the most common of these below:

Search engines cannot fill out online forms, and thus any content contained behind them will remain hidden.
Poor link structures can lead to search engines failing to reach all of the content contained on a website, or allow them to spider it, but leave it so minimally exposed that it’s deemed “unimportant” by the engines’ index.

Web pages that use Flash, frames, Java applets, plug-in content, audio files & video have content that search engines cannot access.
Interpreting Non-Text Content Text that is not in HTML format in the parse-able code of a web page is inherently invisible to search engines.
This can include text in Flash files, images, photos, video, audio & plug-in content.

Text that is not written in terms that users use to search in the major search engines. For example, writing about refrigerators when people actually search for “fridges”. We had a client once who used the phrase “Climate Connections” to refer to Global Warming.
Language and internationalization subtleties. For example, color vs colour. When in doubt, check what people are searching for and use exact matches in your content.

Language. For example, writing content in Polish when the majority of the people who would visit your website are from Japan.
This is perhaps the most important concept to grasp about the functionality of search engines & the importance of search marketers. Even when the technical details of search-engine friendly web development are correct, content can remain virtually invisible to search engines. This is due to the inherent nature of modern search technology, which rely on the aforementioned metrics of relevance and importance to display results.

The “tree falls in a forest” adage postulates that if no one is around to hear the sound, it may not exist at all – and this translates perfectly to search engines and web content. The major engines have no inherent gauge of quality or notability and no potential way to discover and make visible fantastic pieces of writing, art or multimedia on the web. Only humans have this power – to discover, react, comment and (most important for search engines) link. Thus, it is only natural that great content cannot simply be created – it must be marketed. Search engines already do a great job of promoting high quality content on popular websites or on individual web pages that have become popular, but they cannot generate this popularity – this is a task that demands talented Internet marketers.

Below you will find frequently asked questions and answers about web design and Internet marketing.

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

How much do your services cost?
The cost of our products and services vary greatly and depend on several factors; the size and scope of the project, the length of time necessary to complete the project and any additional expenses. We will give you a complete estimate before starting your site.

How long will it take to build my website?
We can usually deliver most website design jobs in 15 - 30 days depending on the number of pages. Smaller jobs such as updates or banner ad designs can be delivered within 24-48 hours.

How can I improve my ranking in the Search Engines and Directories?
The best way to improve your ranking is by incorporating good design with high quality and unique content into your pages. People who visit your website are looking for information and the best sites are those with the best information. If you have good text and tell a compelling story, you will rank higher. Another important factor to good rankings is the number of high quality, topic related websites that link to your website.

What are your payment terms?
We require a ½ down payment prior to beginning any project.

What is a domain name?
A domain name is your web address such as www.YourCompanyName.com.

What is web hosting?
Web hosting is a monthly fee that you pay to have your site accessible on the Internet.

How many pages will I need?
Every business has different needs. We will determine how many pages you need after learning more about your company and your goals. We have clients with sites consisting of a single page and others whose sites have over 100 pages.

Will everyone see my websites design the same?
Users will see some things differently depending on their browser and screen resolution settings. We design sites with that in mind and preview them on different machines along with several browser types (Internet Explorer, Firefox & Google Chrome) and resolution settings before publishing a website.

Who actually owns my website?
When we register your domain, the person you designate will be listed as the registrant administrative and billing contact. You are the owner of your website. When you hire Operation Web to build your website, you own the site when it is done.

Can I maintain my website myself?
Most sites need regular maintenance to check for broken links, to make sure that the code is keeping up with new technology and browsers, to update products and services or other content or feature updates. NJ Computer Doctors can maintain your site for you. We also offer a custom content management system that lets you do your own updates to your website with an easy editor that is as easy to use as Microsoft Word. You can add photos and change text with bold fonts, etc.

Why can't I find my website in the search engines?
Ninety percent of your search engine traffic is going to come from the following search engines and indexes: Google, Yahoo and Bing. Your website may take several weeks or even months to show up in the main search engines if you don't take the steps needed to get them listed. How fast your site is listed depends on each individual Search Engines' database update schedule. We use the latest techniques and strategies that will get your site indexed and listed much faster.

What is Search Engine Optimization?
Search Engine Optimization is the process of making your website Search Engine-friendly, helping you to rank higher in the results.

What is Pay-Per-Click
Pay-Per-Click programs such as Google's Adwords or Bing's Ad Center will rank your website's listing and then charge you each time a visitor clicks on your website's listing.

8 Top Tips For Social Media Marketing

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

There is no doubt about it. Social media marketing is becoming more and more an integral part of the business environment. Procter & Gamble is ditching its TV Soap Operas for YouTube marketing instead. Coca Cola, Johnson & Johnson, and other large companies have also jumped on board.

The “fad” is growing into a mainstay. These media are no longer curiosities; they are becoming valid ways to grow your base of customers.

With that in mind, I want to share a few things I’ve learned about these media since I first started using them to reach out to customers and potential customers.

I’ve made a number of mistakes, so my point here is to share some ideas to keep you from making the same mistakes I made or mistakes that I’ve seen others make.

So here are few things to keep in mind:

1. When you are asked to complete your online profile, make sure you answer it completely with information about you and your business. Use your real name and your photo. I’ve seen so many photos of people’s dogs, cats, and everything that didn’t have to do with their business. I have found that a picture of you is always the best. Again, complete the entire information on your portfolio so that others can communicate with you if they so desire.

2. In your profile, detail who you are seeking to befriend and ask everyone to abide by that information. You don’t need nor want to be friends with everyone.

3. Don’t approach strangers and ask them to be friends with you just so that you can then try to sell them your products or services.

4. Use two different accounts. One for your business and one personal account. Don’t mix them together.

5. Don’t put anything on the internet that you don’t want your future wife, boss, clients, or potential clients to read or see.

6. Pick a screen name that says something about you.

7. Offer information of value. Don’t just talk about yourself or your company. For instance, a lot of my connections include one of my marketing tips each month to their connections. This is one way they provide value instead of always just talking about their company, products, or services. They can also offer health tips, or other information valuable to their audience. There are lots of things that can be offered.

8. Never post anything to a group when you are tired; you are apt to make serious mistakes. It also goes without saying…don’t post after you’ve had a few glasses of wine with dinner. And never, ever post when you are angry or upset. You will regret it later.

There is little difference in connecting with individuals either online or offline. Create trust and be authentic. Don’t try to be someone you aren’t.