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Showing posts with label Web Page Optimization. Show all posts
Showing posts with label Web Page Optimization. Show all posts

Sunday, January 16, 2011

DJ Don Puttin" on The Hits

New Jersey Computer Doctors is proud to announce our latest completed website design project. DJ Don's Puttin' On The Hits

DJ Don and Puttin' On The Hits! is committed to providing top quality service. Your satisfaction is our number one goal! We are available for Weddings, Graduations, Summer bbq's, Holiday Parties and more! We are happy to perform at charity events and legitimate fundraiser benefits.

With Puttin' on the Hits!, you'll get what you want: fun, entertaining, professional DJ's, and the comfort of knowing your party is in the best of hands.

Puttin' on the Hits! - Choosing a DJ company for your next event can be a very difficult decision. Your satisfaction is our number one goal! We are available for Weddings, Graduations, Summer bbq's, Holiday Parties and more! We are happy to perform at charity events and legitimate fundraiser benefits. Puttin' On The Hits! of New Jersey is the best choice. With many years of experience, our DJ's and Emcee's know and have what it takes to bring out the best in every event.

Our professional and reliable staff have full knowledge of what works and what does not work on every type of event. Through music selection and personal interaction, our DJ's and Emcee's motivate and entertain your guests, leaving them with lasting memories for years to come. Not all DJ's are alike. That is why at Puttin' On The Hits!, we have a variety of DJ's to fit your style and needs.

So why should you hire Puttin' On The Hits! for your next event?
Simply put, because we are the best. What is the secret to our success? We have professional, reliable,
and creative DJ's and Emcee's who will cater to your style and wishes. The difference between our competitionand us, we listen. We take in all of your wishes and combine them with our experience and you get the most fun possible in any one night. Our experienced staff will help plan your event from the beginning to the end. If it is a Wedding Reception you are planning, we will make all introductions and announcements as well as smoothly transitioning through all of the formalities.

"Every event, every moment, every minute needs music." We give you that!

HOW DO WE DO IT?

Easy - we listen to you, our clients! We have the ability, equipment and most importantly, professional experience, all to provide you with exactly what you want to make your party a resounding success. No request is too unusual! The key to a successful party is simple - great music and entertainment! Puttin' on the Hits! will give you precisely that! Whether you want a sophisticated and elegant evening of music or a wild party, Puttin' on the Hits! can fit the bill perfectly.

WHERE ARE WE?

Puttin' on the Hits! is located in Barnegat, NJ, 35 miles north of Atlantic City, 75 miles south of New York City and 60 miles east of Philadelphia. We are minutes away from Long Beach Island and Seaside Heights, two major summer vacation resort areas located on the Atlantic Ocean.
View the newest Website Design online at: http://www.puttinonthehits.com/


For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

Saturday, January 8, 2011

Writing content with SEO in mind

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/


When writing the content for a website, many people think they are writing content the same way that they would had it been for a piece of print media like a brochure or a flyer.

This won't do and here is why:

When people search for things on the internet, it is usually a combination of a good/item/service and a geographic location.

ie: "Shoes NJ" , "Web Design NYC" , "Vacations Mexico"

Back in the day, search engines relied on things like meta keywords in order to determine what a website was about, and which sites to display for a given search term.

That is not the case any longer. Now, content is king.

If you want to be found for your particular niche on the internet, it is important that you anticipate what people would potentially put in a search box when trying to find your site.

When writing your content, make sure you mention your product/service/etc not only by name, but by any nicknames or abbreviations it may have. Also, if you are geographically exclusive, be sure to include content that touches on the area you are in, or the area that you serve.

A good rule of thumb is to write your meta keywords, and then write your content, incorporating the said keywords into your content text. Don't overdo it, if your keyword density is too high it might be a bad thing. You should also make sure your content is proper in grammar as well as spelling, and make it interesting and engaging so that it may spur return visits.

Thursday, December 16, 2010

Web Design Versus Web Development

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

The terms web designer and web developer are used interchangeably in the media and advertisements. But, they are not the same thing. Design involves what the visitor sees on your website, development involves the site’s functionality. This article explores the difference between these two disciplines.

A website contains several distinct aspects:

Look and feel – primarily the graphics, color scheme, navigation elements, etc.
Content – information, products, etc available on the site.
Functionality – functionality includes interactive features that the web site provides to the visitors and the required infrastructure needed to provide them.
Usability – the site from a visitor’s perspective and includes things like program interactions, navigation and usefulness.

Look And Feel

Look and feel includes overall appearance of the website. A Graphic designer decides on what colors and fonts to use and how to layout each of the sites pages.

The graphic designer needs to have a good appreciation for aesthetics and feeling for what combinations of colors and imagery will project the image that the website owner wants visitors to have of the site.

Content

Content is all of the text that is found on a website and includes everything from the privacy policy to a very persuasive sales letter extolling the benefits of a product and asking the visitor to part with their hard earned money and everything in between. If it is written text then it is part of the content. You need a copywriter and editor to create good content.

Functionality

Functionality includes all of the interactive aspects of a web site and includes animation. The common denominator is that programmers using the various web programming languages that work either on a web server or in a web browser create all of these functions.

Flash can be used to animate graphics. Perl, php and java are programming languages used on the web server to create sophisticated dynamic web pages. These pages can work independently but most commonly with a database to create all of the features we have come to expect from a website.

JavaScript is used in browser to create a lot of cool effects such as swapping images when a mouse moves over an image, “ticker tapes”, links changing colors, etc. JavaScript works in the user’s web browser rather than on the web server.

There are also other “backend” applications that are transparent to the visitor such as form processing, content management and other administration programs that make it possible for non-programmers to maintain some aspects of the website’s data.

All of these programs have to be integrated into the HTML code to be used on the webpage.

Usability

Usability is the website viewed from the user’s point of view and involves mostly testing things like:

Does the look and feel are actually portraying the proper image?
Is the navigation is user friendly?
Does the navigation lead the visitor to where the owner wants them to go?
Does the site load quickly?
Do the applications work properly?


Design Versus Development

Unfortunately, there is a lot of overlap and integration needed between web design and web development. When you toss in content creation and usability testing, it becomes a real mess.

Can a single individual do all of these things? There are some people who can do all of these things but most people only do one or two of the tasks.

Web design usually involves content creation and look and feel while web development involves creating the functionality and testing its usability.

Web designers need to be proficient with graphic design tools like Photoshop. Most also know HTML so they can implement their designs. However, using animation on the site and layout for the site’s content are also part of the web designer’s responsibility.

Many site owners provide the content for the website but a web designer needs to be able to edit and even rewrite the content if necessary. Web designers also normally do the usability testing for the navigation and site loading speed.

Web development programmers create the functionality for the website, but all of that functionality must be integrated into the HTML pages on the site. Alternatively, the HTML content could also be integrated into the program. Web developers also do usability testing on the site, at least for the functionality they create. So the programmer also needs to have some HTML knowledge as well.

In either case the web designer and web development programmer need to work together to assure that the website does everything that the site owner requested.

Bottom Line – Only large companies can afford to hire separate experts in graphic design, content creation, programming and usability testing when building a new website. In most other cases, the web designer and web development programmer are two different people who must work together to create a successful website.

Sunday, December 12, 2010

Web Page Optimization

For more information please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/


We all want to have the most attractive website that leaves a visitor wide-eyed and completely dazzled. Usually an extremely attractive website design involves lots of graphical elements, increasing the overall page size which causes the page to download slowly to the browser. This article will provide some useful tips on how to keep your website design attractive but still downloads quickly.

As the average internet bandwidth rate per computer is raising, more and more webmasters allow themselves to develop complex websites laden with heavy graphic elements. In extreme cases you can find websites that take as much as a few minutes to load their content in your browser. Of course the user will never wait that long for a website to load, and will move on to the next website in his search results.

So why are webmasters still developing slow loading bloated websites? Primarily due to a lack of knowledge of simple graphic optimization techniques that will allow them to maintain an attractive website while keeping the page size smaller.

How many of you are aware of the fact that a box with rounded corners can be achieved using CSS code only, without the need for any graphic image. Well it is possible! Before those of you familiar with CSS say that it cannot be done for every type of browser and a relatively high level of programming is required, I say that dealing with the most common mistakes web designers make regarding optimization can have simple solutions.

Never limit the web designer by placing any restrictions that impact the final outcome. You might make the claim that what a web designer can do with graphic software is impossible to implement by code. I disagree. When the design is finished and you are ready to slice it into small images to be used in the html code, your creativity is been tested. Everything you do at this stage will affect the total page size. If your design contains rounded shapes that overlap each other or areas with color gradients, then you must slice it carefully so the outcome is a small file size.

Let’s look at what efficient slicing means:


Do not make large slices that contain lots of different colors. Use a small number of slices where each slice contains a limited number of colors.
Do not make a large slice that contains the same graphic structure. Slice a small portion of it and duplicate it in your code. This is a very common mistake that webmasters/programmers make when dealing with gradient color background.
Do not use JPEG file format all the time. In some cases a GIF format will be much smaller in size. A rule of thumb – a slice with high number of colors will be smaller in size using the JPEG format rather than the GIF format, and the opposite is also true. Check each option separately. Every 1KB that you reduce from the image file size will eventually add up to a significant reduction in page size.
If you have text on a solid color background, do not slice it at all. Use code to create the background instead. Remember that you can define both the font style and background color of the area using CSS.

Advanced Techniques

Graphically optimizing a website is more than just knowing how to do image optimizations. There are some advanced techniques that required a high level of programming. CSS2 has much more to offer then CSS does. Although not all browsers have adopted this standard yet you should be ready for when they do. JavaScript also gives you a set of options to create some cool effects without needing to overload the page with Flash. Using limited tools like JavaScript compared to an advanced application like Flash to create the desired effects can be difficult. However think about the outcome. For a onetime effort you can differentiate your website from others. You will have an attractive professional looking website that loads quickly.

Back to the Future

As PDAs, smart mobile phones and mini laptops are used with wireless internet connections for internet browsing, publishing fast loading web pages will enhance the browsing experience not only for those using wide bandwidth connections but also will make the browsing experience user friendly (or may I say, bandwidth friendly) to the wireless clients.

For those who insist that web design optimization is not necessary because everyone will have high bandwidth connections eventually, I agree up to a point. However, the software companies are creating applications that use more bandwidth because they know it is available for them to use. Get used to writing well optimized web pages because this cat and mouse game will never end, and it is better to learn the rules of the game then it is to be bitten.




About the Author:
Warren Baker is an Internet business consultant for WebDesigners123.
WebDesigners123 connects the Web Designers with Webmasters who need their services.

Friday, December 3, 2010

Are SEOs the 'Bad Guys'?

"Me, I always tell the truth. Even when I lie."

There have been a couple of pretty interesting articles written this week that ask a legitimate (if not somewhat sensationalized) question: Does Google consider SEOs to be criminals?

SEOs being SEOs are, by definition, people who make a living trying to manipulate the results of search engines. Now, before you eat me alive here... I don't necessarily mean manipulate in a negative sense. But in many aspects 'optimization' and 'manipulation' are somewhat interchangeable terms. An SEO 'optimizes' a site in an attempt to enhance that site's search engine rank or placement. By moving a site in the results, you are, by definition, manipulating the results.

There is nothing wrong with that. There are lots of sites that aren't 'search engine friendly' and lots of sites that just do things 'wrong' that, when fixed, will notice an enhancement in their positioning for search queries relevant to their site. Search engines don't mind this. The existence of resources like Webmaster Central are a testament to this.

So the search engines have rules for SEOs and the SEOs can either choose to follow the rules, or they can not follow the rules and face the consequences. The 'foul' being called by Michael Gray and Lisa Barone however is maybe SEOs are being subjected to something of a double standard.

Google is pretty hard line on paid links. That's common knowledge. All SEOs know this and several of them have been taken to task in the past for paid or 'incentivized' linking campaigns. Everybody in the business knows paying for links - whether the payment be cash or some other 'benefit' - is considered a big time no-no by Google.


Michael and Lisa suggest however that there are lots of people getting by with just that - paying/rewarding inbound links - without suffering repercussions from Google. Just recently, as Michael points out, Google themselves decided to give away the new and unreleased version of their new Google phone to attendees. The giveaway sparks lots of articles, lots of blog posts and yes... lots of links and attention for the new Google phone. Is that incentivizing inbound links? Is it a promotional stunt? Is there a difference? Michael says that android picked up 50,000 new links within 24 hours of the giveaway.

Sure, lots of sites picked up the news about the Google Ion (the proper name of the phone) ... but I don't think they posted a specific link for people to point to, nor did they make the awarding of a phone contingent upon some sort of review or plug for the product. So, in that sense, I would have to call this one a little 'iffy' - 50,000 links is an AWFUL lot of links though, isn't it? But does Google care about links? Why on Earth would they? They may have had an agenda with the giveaway, sure... but I would think it would be to generate buzz for Android... not accrue inbound links. But isn't one just as good as the other? I dunno...


Now as to whether or not an SEO would suffer some penalty if their client gave away some product to generate some buzz, I don't know. I'd like to think they wouldn't. I guess the devil would be in the details on that one. It certainly is an interesting thing to think about though. Does this constitute a double standard? Would an SEO or their client catch Google's fury if they tried a similar promotional stunt?

Here's another example. Guy Kawasaki, super high profile blogger, Twitterer and all around social media mogul A lister was given a CAR for a while. Audi sent him an Audi R8 in exchange for him blogging about the car. I don't know if you know what an Audi R8 is, but it's really really cool and expensive and Iron Man drove one in the movie... and I guess Audi knew exactly what they were doing because we are still linking to them months later over the Kawasaki post.

The Audi example is a little tougher to rationalize. it was clear that Audi loaned Kawasaki a super hot rod sports car on the condition that he blog about driving it and how great and awesome and fun it was. Audi knew that Kawasaki has a huge following, he's extremely plugged into the industry and such a post would doubtlessly spawn tons and tons of talk (and links) in for the R8. I don't know for sure, but I doubt he lost any clout in terms of his Google standing.


Now if Ferrari were to send a high profile SEO type fellow a new Ferrari for a month in exchange for him blogging about it, would Google drop the hammer? I don't know. Maybe? On one hand, I guess if I'm Audi and I loan a car to somebody with the name recognition of a Guy Kawasaki, then I'm just considering that like a compensated endorsement. We see and hear those on TV and radio every day. Nothing wrong with that, right?

I'm not too sure I am ready to fully come down on either side of this one 100%. I hate to come across as a Google apologist, but at the same time I can't say that Gray and Barone don't raise some fairly compelling arguments. Do I think Google 'has it in' for SEOs? I would have to say no.

If you asked me if I thought Google was maybe a little more... 'leery' of big promotional stunts that came directly from SEOs? Maybe, but as any SEO can tell you, there are no shortage of shady SEOs. Sometimes the good guys get lumped in with the bad guys a little bit in the name of the greater good don't they.... (cough cough) Patriot Act ring any bells?

For more information please visit NJ Computer Doctors Online at: http://www.njcomputerdoctors.com/

Annoying Website Design

Have you ever considered that your website may be annoying? When it’s comes to website design, knowing what visitors hate most is a must, unless you don’t want them to visit you again. This article describes what you should exclude from your website. If you know about an annoying website, feel free to send this article to its webmaster.

A few weeks ago I received an email from a colleague asking me to check one of the website he had developed. He is a web designer and his client wanted a nice attractive flash header. The flash header was great. You can’t miss it at all. Some nice graphics elements were flying in while sound effects created just the right atmosphere. However, after starting to explore the website, the header became very annoying because every time you clicked on the website the header restarted. What was pleasant initially became very annoying very quickly, disturbing your concentration and making it difficult to read what was on the page.

He is not the first to create what I like to call – "annoying website design". Many webmasters, especially new webmasters are totally “in love” with their ideas and tend to go overboard with their design in one way or another. It’s nice to have an attractive header, but is it really necessary to assault the visitor’s mind with it? In my opinion, absolutely not!

Webmasters sometimes forget that their website design should send a message to the visitor that should reflect the website topic and not the programmer’s skill level.

Is Your Website Design Annoying?

Well…. It’s not that hard to be annoying. However, some webmasters are much better than others at annoying their visitors. Check my top 5 list and decide for yourself whether you have been annoying your visitors.

Background music – Unless you are operating an online internet radio station or sell music CDs, why play a midi/wav file in the background continuously on every page?
Huge font size – If you are designing a website for people with a disability then you are doing the right thing, but if not then you are shouting. People don’t like it when someone shouts at them.
Small font size – Do you want to be heard? Keep a normal tone, don’t shout but "speak" in a reasonable volume.
Overlapping layers – Layers can be very useful up to the point. But not when they are being used to put an annoying message in the visitor’s face. Don’t try to force your visitor to read your messages. Try persuasion instead of brute force.
Popup windows – Even though popup windows are now blocked by many add on tools, webmasters keep using them. The annoying part of popups is sometimes we actually miss important information because of those anti popup tools. Haven't you heard the old phrase "if you can’t beat him, join him”? Don’t use pop up windows. Put your important messages in a central place on your website.

Most likely each one of us has our own private top five lists. You probably have many more annoying design cases in mind. Well, you’re right, the list is much longer then that. I just wanted to describe some of the highlights in order to bring this important subject your attention.

Some of you are probably reading those lines and smiling while some others have a feeling a deja-vu. Keep in your mind that as a webmaster the last thing you want to do is put lots of effort into your website and then find out that your visitors hate it. It's not a matter of taste, it's more about being the same polite person we all try to be when we go to a party.

I tried to point out a few things that might be useful to some web designers and webmasters. I don’t know about you, but I’m going to send this article to my friend, hopefully he’ll send it to his client :)

For more information please check out NJ Computer Doctors on the web at: http://www.njcomputerdoctors.com/