Writing content with SEO in mind

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When writing the content for a website, many people think they are writing content the same way that they would had it been for a piece of print media like a brochure or a flyer.

This won't do and here is why:

When people search for things on the internet, it is usually a combination of a good/item/service and a geographic location.

ie: "Shoes NJ" , "Web Design NYC" , "Vacations Mexico"

Back in the day, search engines relied on things like meta keywords in order to determine what a website was about, and which sites to display for a given search term.

That is not the case any longer. Now, content is king.

If you want to be found for your particular niche on the internet, it is important that you anticipate what people would potentially put in a search box when trying to find your site.

When writing your content, make sure you mention your product/service/etc not only by name, but by any nicknames or abbreviations it may have. Also, if you are geographically exclusive, be sure to include content that touches on the area you are in, or the area that you serve.

A good rule of thumb is to write your meta keywords, and then write your content, incorporating the said keywords into your content text. Don't overdo it, if your keyword density is too high it might be a bad thing. You should also make sure your content is proper in grammar as well as spelling, and make it interesting and engaging so that it may spur return visits.