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21st January 2011 - By Jim Shepherd
This morning I noticed that the usual icon that provides me with quick SEO information about certain aspects about the web page I am currently viewing was looking a bit odd. It did take me a while to realise what had happened, but the numbers had increased by one. The number I am talking about is of course the elusive Google Pagerank that people in our business keep name dropping like a celebrity.
This is quite newsworthy mainly because it has been quite some time since the last confirmed Google Pagerank update happened, if memory serves me it was April 2nd 2010 when we had the last update.
Why is Pagerank so important then?PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).
The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.
In other news today!Continuing a veritable changing of the guard across Silicon Valley this week, Google announced Thursday that co-founder Larry Page will become chief executive of the online search giant, replacing Eric Schmidt in a surprise management shakeup.
The news closely follows Apple’s revelation on Monday that CEO Steve Jobs would go on an indefinite medical leave, with Chief Operating Officer Tim Cook assuming day-to-day control. Also on Thursday, Hewlett-Packard appointed five new directors, including former eBay CEO and gubernatorial candidate Meg Whitman, as four stepped down.
Page, 37, will move into his new role at the Mountain View technology colossus on April 4, assuming control of the business that he began developing with Sergey Brin when they were Stanford University computer science doctoral students in 1996.
He’s taking the helm at a critical juncture for the company. It continues to deliver blockbuster financial results, as underlined by its fourth-quarter numbers also released Thursday. Meanwhile, it is beefing up staff, gobbling up innovative startups and staying on top of the defining trends in technology, including the fast transition to mobile devices.
For Google this day may probably be one of their most active since they started making headlines over a decade ago. The article above continues by trying to make out that Twitter and Facebook are direct competitors to Google, when they in fact are completely separate services all together. If anything, Twitter and Facebook are competing more about the same internet services than Google ever has with both of them combined.
It looks to be an interesting day with a lot of news to monitor and new SEO strategies to develop.
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