50 SEO tips to increase page visits...

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1) On Site SEO: Glossary pages are good content for SEO

2) On Site SEO: Use footer links sparingly and only link to your most important pages. Don’t waste pagerank on content that is worthless.

3) Search: You need to get your site in to the blended search results using images and video. A picture is worth 1000 words and people are clicking on it.

4) Keyword Research: Use Google Insights to make sure the keywords you are focusing on do not have declining interest.

5) Analytics: Measure your brand traffic and keyword traffic separately.

6) Analytics: Are you ranking #1 (or trying to rank #1) for a keyword that will not provide any real benefit to your business? Check that.

7) Keyword Research: Perform ongoing keyword research. The way people search changes.

8:) Competitive Analysis: Read competitors press releases. Are they using words that may change the way people search? Think "Kleenex, Xerox, Dell"

9) Keyword Research: Use Google Trends to check traffic trends in different markets. There may be emerging opportunities in other geographic areas..

10) Keyword Research: How long will it take to get a keyword converting? Will it be worth it when it does?

11) Launching a new product that doesn’t exist in the market yet? Associate it with one that does to make people more comfortable with it.

12) Landing pages: put the call to action above the fold.

13) Landing pages: keep forms above the fold and make them as short as possible

14) Conversions: 3% to 5% is decent

15: Bounce rate: 30% is good, 50% is ok, 70% needs work

16: Search: 80% of queries are informational. Give them the information they want and then lead them where you want them

17: Forms: make sure there are no questions they can’t answer or they will leave

18: Does your "Thank You" page cross sell or further engage? It should.

19: User experience: Screen size and resolution matters. Test, test, test

20: Local search: Just because you are closest doesn’t mean you get the business. You need to build your brand too. Build trust.

21: Local search: Pull out your phone and do a search for your business. What happened?

22: Local search: neighborhoods matter

23: Local search: Pull out your cell phone and search for your business. What happened? (duplicate)

24: Local Search: neighborhoods matter. Are you optimizing for a "bad neighborhood"?

25: Local Search: point your browser to getlisted.org and follow the instructions

26: Local search: Add photos and video to your local search listing

27: Local search: include city & state in the title tags

28: Even negative reviews help your rank. It’s all about the numbers

29: Offer an Incentive for reviews

30: Sign up to watch a video worked much better than sign up to download a white paper

31: 80% of your visitors will fill out an "optional information" form after completing your call to action

32: Most visitors will not watch more than the 1st image of a rotating image.

33: Your marketing purpose must be the #1 goal of your website

34: 7 choices tops for your main navigation. Too much = no choice

35: Don’t use a final forward slash on your URL’s

36: Buttons should never say "Submit". Try "Download Now", "Start Free Trial", "Request More Information"

37: When building links make sure they have a random life

38: Link magnets are more productive than link begging

39: Local Search: Local business’s need local links

40: Text links in a page carry more weight than alt text

41: Link Building: No follow one link on a page and all become no follow

42: Link Building: The sequence of links on a page matters. Put the important ones on top.

43: Check your analytics for pages that are getting links and no traffic and redirect them.

44: Always be testing and measuring results. Before you change something get a benchmark.

45: The order of links in the code is more important than the order of links in the user experience

46: Surface conversations about your product, service or brand that are happening

47: Google’s technology is emerging to be able to read text in images. (Think picture of a newspaper page)

48: Google’s technology is also emerging to be able to understand words spoken in Video and index the transcripts.

49: If you are going to do video write the script with keywords in mind

50: If you use a map on your site embed a real map versus using an image.