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Monday, December 6, 2010

Stop Sitting Around Waiting for Your Website to Magically Appear – You Need to Take Action!

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Are you looking for a professional SEO company who can get your name and business to the top of the search engines?  Have you been trying to rank in Google™ , Yahoo™ , or MSN™ and only had little or no results?  Maybe you’re doing the wrong things?  Using outdated and worthless techniques?  Or maybe you have no idea where to start…
When starting out with a new website, many small business owners  are of the “if you build it, they will come” mentality when they have a website built.  The truth is this just won’t happen.  If you don’t market your site and promote it in a way that gets search engine traffic, your website is probably costing you a lot more money than it is making you.
Quick SEO Tips
Here are some quick tips you can use right away to improve your site’s ranking.
1. Title tags – one of the most important keys to ranking is the title tag.  Make sure each page has a unique title tag and use around 2 – 3 keywords, but make them so they create variations.   If you serve a specific local or regional market, it can also be helpful to list your main location in the title tag.  Using geo modifiers helps you to rank more quickly and show up for more buying keyword phrases.
2.  Don’t Over Optimize – Don’t overoptimize the pages you want to rank well.  I believe this is the main cause of the ‘Sandbox’ filter.  The old way to get a site to rank was to have the keyword in the domain, the title, the h1 tag, an h2 tag, and the first sentence bolded and italicized.  When you do this, it is obvious to a search engine that you are trying to rank for this keyword.  Search engines don’t like to be manipulated, so you have to be more subtle.   If your site is perfectly optimized and you’re moving up from #15 to #7 to #3 and then suddenly you disappear, then you’ve probably triggered this filter.  There are  exceptions.  Sometimes, it is just the engine doing some recalculating.  Other times, you’re getting filtered.   Don’t overoptimize and you’ll be less likely to get filtered.
3. Links to links – Many people know that link building will help your site to rank better.  But most people go about it the wrong way.  If you want a page to rank and not fall back quickly, then you need to build links to your links.  If all the pages that link to your page are brand new and have no backlinks of their own, then your page is not going to rank or it won’t rank for very long.  In addition to building links to your main pages, you have to build links to your links.
4. Website Speed – If you’re website is slow, your visitors will notice, and they will probably leave quickly.  Make sure your website loads quickly and doesn’t have any problems displaying in the most common browsers.
5. Fresh, Engaging Content – I shouldn’t even have to say this, but to rank well and keep on ranking well, you really need to have fresh, high quality content on your site.  What do you offer that differentiates you from everyone else?  Make sure the content on your site is fresh and interesting, and your rankings will stick.
Instead of trying to do this all by yourself, let me help you.  Don’t waste any more time.  Fill out the form on our website or call us today at (201)290-4254 to receive a free consultation.  Or you can click away from this page and keep on getting mediocre results from your search engine rankings.

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