The Fundamentals of SEO

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You hear the term often these days, “SEO”, but what exactly is SEO? SEO stands for Search Engine Optimization and it refers to several different practices and techniques to get a web site to show up in search engines. There are some very fundamental concepts that I will go over in this article for those that would like to know.

Clean Code
First off, it is always important to make sure your website is coded correctly and cleanly. Make sure that there are no errors in your HTML code, avoid overly nested tables, and keep it simple. A page loaded with scattered JavaScript, sloppy HTML, and tables within tables within tables are a nightmare to search engines when they try to crawl your site. Try to use CSS and DIV tags as much as possible and avoid too many tables. Try to keep flash movies to a minimum, and never ever make flash only websites as flash files don’t get crawled.

Content Content Content
If you don’t put lots of juicy text content in your website, then search engine crawlers will not find much to write home about. When you choose your keywords and key phrases, don’t just make a few meta tags and call it a day. It’s important to put relevant text content and links in your website using those keywords as well. Then when a crawler indexes your website, it will see all your text, links and headers that are relevant to your subject matter and rank you higher in results.

Links Links Links
Links are a very important part of SEO. First off, it’s important to have internal links through your site using your keywords and key phrases. It’s also important to get external links to your site using your keywords. There are many ways to do this, such as link exchanging, writing articles on article directories, blogging, forum posting and promoting via social networking sites.

These are just a few fundamental tips on how to properly optimize your web site. For these and other SEO Services, contact NJ Computer Doctors for more information.