Friday, May 6, 2011
This Blog is no longer being maintained
We finally set up a Wordpress blog for New Jersey Computer Doctors. Please visit our blog over there for updated posts. http://njcomputerdoctors.com/wordpress-blog/
Monday, March 28, 2011
Spring Specials
NJ Comp Docs SPRING SPECIALS - $129.00 Complete Computer Overhaul (reg $199.) and 15% off any website design/SEO package specials are valid till the 1st day the weather tops 85 degrees....Spring is a time of renewal, revitalization and re-energizing! Spring Clean and redesign your web presence for only $699. (up to 15 pages. $25. a page thereafter).
Contact NJ Computer Doctors today at: (201)290-4254
Contact NJ Computer Doctors today at: (201)290-4254
Sunday, March 6, 2011
Few SEO Related Terms
For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/
Click bots: Software applications that run automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human editor alone.
Bid jamming: Placing a keyword bid that is just one penny below the highest bidder in an effort to force the advertiser to consistently pay a higher amount for the keyword.
Click fraud: A type of Internet crime that occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser by clicking on an ad, for the purpose of generating a cost per click without having actual interest in the target of the ad’s link.
Click-through rate: A way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered.
Invisible keyword stuffing: Creating keywords on a page that are made to be the same color as the web page’s background to make them invisible to people, but detectable to search crawlers.
Keyword density: The frequency with which chosen keywords or phrases appear on a web page compared to the other text on the page.
Page jacking: A way of spamming the index of a search engine. It is achieved by creating a rogue copy of a popular web site, which shows contents similar to the original, to a web crawler, but redirects web surfers to unrelated or malicious web sites.
Viral marketing: Marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
Click bots: Software applications that run automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human editor alone.
Bid jamming: Placing a keyword bid that is just one penny below the highest bidder in an effort to force the advertiser to consistently pay a higher amount for the keyword.
Click fraud: A type of Internet crime that occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser by clicking on an ad, for the purpose of generating a cost per click without having actual interest in the target of the ad’s link.
Click-through rate: A way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered.
Invisible keyword stuffing: Creating keywords on a page that are made to be the same color as the web page’s background to make them invisible to people, but detectable to search crawlers.
Keyword density: The frequency with which chosen keywords or phrases appear on a web page compared to the other text on the page.
Page jacking: A way of spamming the index of a search engine. It is achieved by creating a rogue copy of a popular web site, which shows contents similar to the original, to a web crawler, but redirects web surfers to unrelated or malicious web sites.
Viral marketing: Marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
Monday, February 28, 2011
The Evolution of SEO Link Building: 7 Questions w/ Wiep Knol
1.How has the art of link building changed over the years?
Quite a lot, actually. Where it used to be a sprint race where only the quantity of the links mattered, link building has shifted to an endurance race over the years. Automation and paid link budgets are being replaced by networking and creativity. Of course, there will always be companies or web sites trying to cut some corners, but the recent JC Penney fiasco was yet another reminder that this can be very risky.
2. Why is link building so fundamentally important?
A good link building campaign not only results in links and better rankings, but also in relationships and direct traffic, so it adds value in several different ways. Links connect all parts of the Internet together, and you want to have as many of those connections as possible, to show that you’re (somewhat) in the center of the web, and not just a less-useful bystander.
3. What are your top five tips for small businesses and online marketers to generate links?
I think you mean besides the usual ‘create remarkable content’ or ‘submit your site to relevant directories’? Just having a search engine friendly marketing strategy is more than enough for most small businesses. This includes basic stuff like submitting your site to local resource lists, joining relevant organizations in your industry, or including links to your site in a press release. You can’t imagine how many companies (including PR agencies!) still forget to do this. Other ways to get links could be by launching an affiliate program, or looking for places to publish content, such as columns, interviews or guest articles. You’ll find plenty of link opportunities by just doing business, you just have to keep your eyes open.
4. On your blog, you mention the rising importance of content in generating links. Can you explain more?
One of the first questions I ask people who are looking for links, is “why should I link to you?” You can’t imagine how many people have difficulties answering this question, while it’s actually quite easy. Either you have an exceptionally good product, or you have an exceptionally good web site, or you’ll have to persuade (begging, buying, etc.) people into linking to you. The first and third option is quite time and/or budget consuming, and the first option is hard to influence for most people, which leaves you with the second one. And adding good content to a site is the easiest way to make it exceptional, and to make attracting links relatively easy.
5. What is the value of links beyond SEO?
Direct traffic and, maybe even more importantly, relationships. There’s much more to a link than just the -part, and it’s much easier to connect with other companies online, than it is to do offline. Establishing valuable partnerships with (semi-) related sites can be a very nice side effect.
6. Once you find another business to link with, what’s the best way to follow up? What are the best ways to link with one another?
This really depends on the industry, the web site, the type of link you want to get and the relationship you already have with the business you want to link with. In some cases just a short and simple email is sufficient, while you’ll have to put in a lot of extra work to secure some other link.
7. How do you measure the effective of your link building campaigns? What metrics do you look at, say within Google Analytics?
I keep a close eye on two things – the visibility in search engines and the ‘referring traffic’ section in Google Analytics. A link building campaign is really effective when the amount of referring sites increases at a much larger pace than the amount of outreach emails you send out. This means that you’re getting more natural links, and that’s the cheapest way to build authority.
Wiep Knol is the co-founder of Dutch link building agency Linkbuilding.nl, and blogs about link building at Wiep.net. He loves to approach link building in a creative way, and has shared his insights at several leading industry conferences and events, including SMX, Search Engine Strategies and SEOmoz / Distilled’s ProSEO.
Quite a lot, actually. Where it used to be a sprint race where only the quantity of the links mattered, link building has shifted to an endurance race over the years. Automation and paid link budgets are being replaced by networking and creativity. Of course, there will always be companies or web sites trying to cut some corners, but the recent JC Penney fiasco was yet another reminder that this can be very risky.
2. Why is link building so fundamentally important?
A good link building campaign not only results in links and better rankings, but also in relationships and direct traffic, so it adds value in several different ways. Links connect all parts of the Internet together, and you want to have as many of those connections as possible, to show that you’re (somewhat) in the center of the web, and not just a less-useful bystander.
3. What are your top five tips for small businesses and online marketers to generate links?
I think you mean besides the usual ‘create remarkable content’ or ‘submit your site to relevant directories’? Just having a search engine friendly marketing strategy is more than enough for most small businesses. This includes basic stuff like submitting your site to local resource lists, joining relevant organizations in your industry, or including links to your site in a press release. You can’t imagine how many companies (including PR agencies!) still forget to do this. Other ways to get links could be by launching an affiliate program, or looking for places to publish content, such as columns, interviews or guest articles. You’ll find plenty of link opportunities by just doing business, you just have to keep your eyes open.
4. On your blog, you mention the rising importance of content in generating links. Can you explain more?
One of the first questions I ask people who are looking for links, is “why should I link to you?” You can’t imagine how many people have difficulties answering this question, while it’s actually quite easy. Either you have an exceptionally good product, or you have an exceptionally good web site, or you’ll have to persuade (begging, buying, etc.) people into linking to you. The first and third option is quite time and/or budget consuming, and the first option is hard to influence for most people, which leaves you with the second one. And adding good content to a site is the easiest way to make it exceptional, and to make attracting links relatively easy.
5. What is the value of links beyond SEO?
Direct traffic and, maybe even more importantly, relationships. There’s much more to a link than just the -part, and it’s much easier to connect with other companies online, than it is to do offline. Establishing valuable partnerships with (semi-) related sites can be a very nice side effect.
6. Once you find another business to link with, what’s the best way to follow up? What are the best ways to link with one another?
This really depends on the industry, the web site, the type of link you want to get and the relationship you already have with the business you want to link with. In some cases just a short and simple email is sufficient, while you’ll have to put in a lot of extra work to secure some other link.
7. How do you measure the effective of your link building campaigns? What metrics do you look at, say within Google Analytics?
I keep a close eye on two things – the visibility in search engines and the ‘referring traffic’ section in Google Analytics. A link building campaign is really effective when the amount of referring sites increases at a much larger pace than the amount of outreach emails you send out. This means that you’re getting more natural links, and that’s the cheapest way to build authority.
Wiep Knol is the co-founder of Dutch link building agency Linkbuilding.nl, and blogs about link building at Wiep.net. He loves to approach link building in a creative way, and has shared his insights at several leading industry conferences and events, including SMX, Search Engine Strategies and SEOmoz / Distilled’s ProSEO.
How to Spring Clean Your Website
Spring Clean and redesign your web presence for only $699. (up to 15 pages. $25. a page thereafter) Please click http://www.computerdoctorswebsitedesign.com/spring-clean-your-website.html for more information....
Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don't mean your house! Our websites can get stale and outdated if we do not clean them up periodically.
There are lots of things you can do to freshen up your site and bring new life and new customers to your online business.
1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales.
2. Remove all dead links, outdated information and products. Nothing is worse than going to a site and finding links that don't work or information and/or products that are no longer useable or helpful. Go through all the links on your site and freshen up the content to offer up to date information!
3. Give your homepage a facelift by adding new graphics, text, etc. Redo your banner and give it some new life. Take out the old graphics and add some fresh new images. Research your keywords and revamp your text with some effective keywords. Write a new introduction to your site detailing all your new additions.
4. If you haven't yet tried blogging, read up on blogging and zap some life into your site. Some free blogging sites are Blogger and WordPress. Blogging is a great way to improve your search engine ranking while expanding your network.
5. Update your product line. Add some fresh new products and offer the old products at clearance prices. Have a Spring Sale and liven up your sales! Keep those customers coming back for more!
6. Add a What's New page so you can let everyone know about all your updates now and in the future. This feature could get more people to return to your site to see What's New?
7. Research the colors used on your site. You may find changing the colors of your site can bring a whole new life to your business.
8. Put a small survey on your site. Ask your visitors what they would like to see and what type of products they are looking for. Getting the information straight from the horse's mouth could do your business a lot of good. Offer your visitors a small gift for answering the questions on the survey.
9. Renew your goals! Make new goals and write out a new business plan. Learn from your experiences, good and bad, and improve your plan for success.
Spring is a time of renewal, revitalization and reenergizing! Our online businesses are no exception!
Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don't mean your house! Our websites can get stale and outdated if we do not clean them up periodically.
There are lots of things you can do to freshen up your site and bring new life and new customers to your online business.
1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales.
2. Remove all dead links, outdated information and products. Nothing is worse than going to a site and finding links that don't work or information and/or products that are no longer useable or helpful. Go through all the links on your site and freshen up the content to offer up to date information!
3. Give your homepage a facelift by adding new graphics, text, etc. Redo your banner and give it some new life. Take out the old graphics and add some fresh new images. Research your keywords and revamp your text with some effective keywords. Write a new introduction to your site detailing all your new additions.
4. If you haven't yet tried blogging, read up on blogging and zap some life into your site. Some free blogging sites are Blogger and WordPress. Blogging is a great way to improve your search engine ranking while expanding your network.
5. Update your product line. Add some fresh new products and offer the old products at clearance prices. Have a Spring Sale and liven up your sales! Keep those customers coming back for more!
6. Add a What's New page so you can let everyone know about all your updates now and in the future. This feature could get more people to return to your site to see What's New?
7. Research the colors used on your site. You may find changing the colors of your site can bring a whole new life to your business.
8. Put a small survey on your site. Ask your visitors what they would like to see and what type of products they are looking for. Getting the information straight from the horse's mouth could do your business a lot of good. Offer your visitors a small gift for answering the questions on the survey.
9. Renew your goals! Make new goals and write out a new business plan. Learn from your experiences, good and bad, and improve your plan for success.
Spring is a time of renewal, revitalization and reenergizing! Our online businesses are no exception!
Wednesday, February 9, 2011
Winter Specials
New Jersey Computer Doctors Website Design specials ~ 3 page custom designed website only ONLY $399.00 (1 year of website hosting, domain registration & web updates included)...WINTER SPECIAL warm up your business and gear up for a successful spring/summer of '11 with 10% off any of our website design/SEO Internet packages!!!
15% off any PC Service Call, $149.00 Complete Computer Overhaul (reg $199.00) $89.00 Computer Tune-up.
Contact NJ Computer Doctors today at: (201) 290-4254 or (732) 516-8565...
15% off any PC Service Call, $149.00 Complete Computer Overhaul (reg $199.00) $89.00 Computer Tune-up.
Contact NJ Computer Doctors today at: (201) 290-4254 or (732) 516-8565...
Sunday, January 23, 2011
How to Create a Mobile Version of Your Website Source: http://designmodo.com/how-to-create-a-mobile-version-of-your-website/#ixzz1BtgWxwEn
One of the most important points in owning a website is making sure you have a lot of visitors to access it. Besides it being informative and having many other useful features you have to think about it being easy to access from different points of view – whether a person wants to view your website but has a slow internet connection or simply wants to check it on the go from his/her mobile phone. Mobile phones are indispensable nowadays and there are lots of people that use them for browsing the Internet so they don’t have to carry their laptop with them everywhere but still have access to the information they need.
More and more website designer focus on having a “mobile version” of their websites and this is definitely a new trend to consider if you want to hit success. Although it might have the same background as simple websites that you can easily view on your PC, you have to follow certain rules when going for a mobile version for your website as mobile phones are different and have special requirements when browsing the Internet, due to their technical features. This is why we decided to present some techniques and key aspects that you would need to take into consideration when you decide on making a mobile version for your website.
Basically all you have to worry about is the layout and the coding – that’s what needs to be done a bit differently. In choosing the correct layout you will have to pay attention to some stuff like the logo, the easy website navigation and the content. Keep the structure of your mobile version simple, sometimes just one column is enough for a good design, remember that users would like to find the information he is looking for fast and easy. When you would like to include the logo of your website in the mobile version, you have to make sure for it to be the correct size as it might take a long time for it to load. It usually doesn’t have to exceed 2 KBs, this way you can keep your logo nicely fit into the page and make it easy to load.
Don’t forget about the navigation bar, place it somewhere easy to access and be sure to have there the links to all the necessary pages on your website. The content of your website is one of the most important things that people look for in the first place so be sure for it to be exactly the same as on your “normal” website. If you alter the information or make it shorter be sure to link it to the main the page where users can find the whole article, otherwise it might turn them away if they are not pleased.
Be sure not to have too many images in your content, as I’ve mentioned before it takes a long time for them to load on a mobile so try to use graphics only when necessary and if you do decide on placing images in your content, be sure to have the right size and compress them. It is also recommended to use .jpeg, .gif and .png formats on your pictures as there are the most light-weight. Placing ads in your mobile version is also not the best idea; just leave them for the normal version.
One more thing you should pay attention to is the footer, don’t overload it with links and information that is not necessarily important. Just make sure for it to be neat and simple.
Last but not least important is offering the visitors the possibility to browse the normal layout of your website. Some developers place this option at the bottom of the website so when a user is freaked out about the mobile version layout he can easily switch to the layout he is used to browse on his personal computer, although it might take some time for it to load, anyhow it’s their choice.
Speaking about coding, remember to use proper code, make sure it completely complies with the existing standards as mobile browsers are not as powerful as the ones used on personal computers. In order to make sure for the layout to look nice on any mobile phone, whether it has larger or smaller screen is to use fluid layouts – this feature will automatically adjust to the screen size on any mobile phone. Try not to use any super fancy scripts for your mobile version (i.e. Javascript or Flash) as sometimes this might screw up the devices because some of them fail to interpret these codes in the right way. Take into consideration that mobile browsers are different and read the script differently so you might want to add an automatic “Mobile Browser Detection & Redirection” server-side like PHP for instance. The mobile version of your website HAS to be automatically triggered for every mobile user, otherwise it is not complete.
Other than the tips stated above you can also use website builders. With the help of these, you can host and build the mobile version of your website with no coding knowledge.
That’s about it, I hope this information was helpful and will make you think about making the mobile version of your website and let us know – we would like to check them out!
Source: http://designmodo.com/how-to-create-a-mobile-version-of-your-website/#ixzz1Btgh82AY
More and more website designer focus on having a “mobile version” of their websites and this is definitely a new trend to consider if you want to hit success. Although it might have the same background as simple websites that you can easily view on your PC, you have to follow certain rules when going for a mobile version for your website as mobile phones are different and have special requirements when browsing the Internet, due to their technical features. This is why we decided to present some techniques and key aspects that you would need to take into consideration when you decide on making a mobile version for your website.
Basically all you have to worry about is the layout and the coding – that’s what needs to be done a bit differently. In choosing the correct layout you will have to pay attention to some stuff like the logo, the easy website navigation and the content. Keep the structure of your mobile version simple, sometimes just one column is enough for a good design, remember that users would like to find the information he is looking for fast and easy. When you would like to include the logo of your website in the mobile version, you have to make sure for it to be the correct size as it might take a long time for it to load. It usually doesn’t have to exceed 2 KBs, this way you can keep your logo nicely fit into the page and make it easy to load.
Don’t forget about the navigation bar, place it somewhere easy to access and be sure to have there the links to all the necessary pages on your website. The content of your website is one of the most important things that people look for in the first place so be sure for it to be exactly the same as on your “normal” website. If you alter the information or make it shorter be sure to link it to the main the page where users can find the whole article, otherwise it might turn them away if they are not pleased.
Be sure not to have too many images in your content, as I’ve mentioned before it takes a long time for them to load on a mobile so try to use graphics only when necessary and if you do decide on placing images in your content, be sure to have the right size and compress them. It is also recommended to use .jpeg, .gif and .png formats on your pictures as there are the most light-weight. Placing ads in your mobile version is also not the best idea; just leave them for the normal version.
One more thing you should pay attention to is the footer, don’t overload it with links and information that is not necessarily important. Just make sure for it to be neat and simple.
Last but not least important is offering the visitors the possibility to browse the normal layout of your website. Some developers place this option at the bottom of the website so when a user is freaked out about the mobile version layout he can easily switch to the layout he is used to browse on his personal computer, although it might take some time for it to load, anyhow it’s their choice.
Speaking about coding, remember to use proper code, make sure it completely complies with the existing standards as mobile browsers are not as powerful as the ones used on personal computers. In order to make sure for the layout to look nice on any mobile phone, whether it has larger or smaller screen is to use fluid layouts – this feature will automatically adjust to the screen size on any mobile phone. Try not to use any super fancy scripts for your mobile version (i.e. Javascript or Flash) as sometimes this might screw up the devices because some of them fail to interpret these codes in the right way. Take into consideration that mobile browsers are different and read the script differently so you might want to add an automatic “Mobile Browser Detection & Redirection” server-side like PHP for instance. The mobile version of your website HAS to be automatically triggered for every mobile user, otherwise it is not complete.
Other than the tips stated above you can also use website builders. With the help of these, you can host and build the mobile version of your website with no coding knowledge.
That’s about it, I hope this information was helpful and will make you think about making the mobile version of your website and let us know – we would like to check them out!
Source: http://designmodo.com/how-to-create-a-mobile-version-of-your-website/#ixzz1Btgh82AY
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