Search This Blog

Sunday, March 6, 2011

Few SEO Related Terms

For more information on please visit NJ Computer Doctors online at: http://www.computerdoctorswebsitedesign.com/

Click bots: Software applications that run automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human editor alone.

Bid jamming: Placing a keyword bid that is just one penny below the highest bidder in an effort to force the advertiser to consistently pay a higher amount for the keyword.

Click fraud: A type of Internet crime that occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser by clicking on an ad, for the purpose of generating a cost per click without having actual interest in the target of the ad’s link.

Click-through rate: A way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered.

Invisible keyword stuffing: Creating keywords on a page that are made to be the same color as the web page’s background to make them invisible to people, but detectable to search crawlers.

Keyword density: The frequency with which chosen keywords or phrases appear on a web page compared to the other text on the page.

Page jacking: A way of spamming the index of a search engine. It is achieved by creating a rogue copy of a popular web site, which shows contents similar to the original, to a web crawler, but redirects web surfers to unrelated or malicious web sites.


Viral marketing: Marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

1 comment:

  1. Interesting blog. It would be great if you can provide more details about it. Thanks you





    Search Engine Optimization New Jersey

    ReplyDelete